Being an artist is a lot of fun. You get to create something new and show the world what is inside your mind with just a few strokes of a paint brush. It might seem like artists do not know a lot about the business world and all the countless details that go with it, but we need to know more then you think. If you are an artist, you want to show your work or even make money. It is foolish to say that artists only do what they do to make a statement. But, artists are like everyone else, trying to make a living by selling something that they are good at doing. Most artists can try and sell by themselves (which is what I am trying to do) or they use a gallery. This is when business talk comes into play.
I have been in a gallery. It was for a short time. I found myself spending more money then I was making to people who knew nothing about business. I will admit, I am not as business savvy as the CEO of some big corporation, nor do I ever want to be, but I do know a little thing or two about money. I have bills, I have a family, and I have a budget to keep to like most people. When I was in the gallery, I found myself surrounded by artists who tried to run a business and ended up loosing money instead of making money. So, what I did was leave, I could not afford to spend money to be in a gallery that never promoted my art so, I could sell it in order to afford to stay.
The advice that was given to me about galleries is to shop around. (I did not have this option in my town) You want to find a gallery that works for you and helps you sell your artwork. I was also told to never pay more then 40% to the gallery for your art sales. Understand galleries do need to make money but so do the artists who are trying to make a living. I encourage you to be in a gallery, a good gallery, that works hard to help you become more well known. A gallery that finds collectors to buy your work so you can continue to afford to make more artwork.
Here is the debate....galleries are not making much money so they are charging artists more and more money to have their artwork there. I understand that a gallery is a business and their money comes strictly from sales and donors. But artists need to make money too. That is the dilemma. I read an article going back and forth about this debate. Saying the usual cost for an artist is 50/50 (more then the advice I was given). Galleries are wanting to charge more and artists do not want to pay more because they can not afford too. This debate does not just happen in the art world, but everywhere as all businesses struggle to thrive. I encourage you to read the article, if you have time because it is long. Make up your own mind on the topic. You may think, forget ever being in a gallery, I'll sell my art on my own. Here is my advice because I am someone who tries to do just that, it is hard. I do not sell nearly as much as I would like to make this a regular business. Social media is not an easy thing to do on your own. Galleries do have some great use if you find a good one. Consider all your options and good luck. Being an artist is fun but can be stressful if you want to make money doing it. I hope this helps you be the best artist you can be!
Here is the article:
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